Born in 1962 in the North of France. Michel Cathy had noticed in fun fairs the success of chocolate-wrapped marshmallows and decided to create something with a shape, that kids would love and which would remind adults of their childhood: the teddy bear was perfect as it was children's favorite toy. It was sold in bakeries and grocery shops at the end of the school day at a time where there wasn't much choice for sweets.
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